Menu
Michele Zanoni
  • about
  • services
  • Clients
  • contact
  • works
  • Art
  • Video
  • News
Close Menu
Beans-AcrylicOnCanvas-TechnoFood2017-Michele Zanoni
March312017

TECHNO FOOD 3.0

Milan Design week 2016 April 4-9

Exhibition

BYS ristorante – via Alberico Albricci, 3 – Milan

Techno Food that takes its roots from EXPO Milano 2015 and its theme “Feeding the planet, Energy for life”. It is a series of Pop Art-inspired canvases, where logos of major corporations are broken up and put together in order to produce the name of a fruit or other foods. For instance, Campari and Nike generate the word cake. What is the underlying idea? Food becomes technological through logo deconstruction. Technological food also becomes food for thought: We should reconsider both what we eat and our apparent freedom of choice. Not all of these companies deal with food, but they inevitably drive our habits and choices.

Modern trends impose that works of art are mechanic, virtual, and easily reproducible, so that they all look perfect and tremendously standardised. But Zanoni’s canvases are handmade. The same concept applies to food. Michele Zanoni’s choice goes against the concept of perfection promoted by the industry, which puts the values of genuineness, simplicity, and spontaneity that belong to nature on the back burner, in favour of advertising and business.

All this explains Zanoni’s approach and his disapproval of perfect, standardised food production. Most of the foods that look natural in fact are not like that. We do not consider food a natural choice, but we normally see it sophisticated.

Michele Zanoni deals with diverse disciplines and styles, and this does not make it easy to define his activity. Before being an architect, a designer or a visual artist, he is a good observer: Every creative process he starts stems from an accurate examination of what surrounds him, and he enjoys experimenting with both materials and technologies.

Wine meets Art Exhibition

Related Posts

d22c8474-025c-419a-9657-c974c8f13de4

News

Tai Ping Showroom

Cognitive-Shadows-Casa-dei-Turchi

News

Ombre Cognitive

IMG_3571

News

Techno Food is in our imaginary

© Michele Zanoni 2021
P.I. IT00918990243

Privacy-policy

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Find out more.